For candidates, it’s everything. If you’re driving the talent strategy for your organization, you should know that candidates want and need context to make the best decisions for themselves and for you.
Sure, maybe the best folks have done deep research, maybe spent some time on Glassdoor, or read up on the latest company news. Most candidates fly in blind to your organization’s career site, though. They get there via a job board or a referral. They may have seen a tweet someone sent them.
And if you leave them in the dark about your recruiting process or make it unclear what they should expect, they won’t give you the benefit of the doubt and they’ll assume you’re one of those companies: the kind that never calls back. That leaves a bad taste in any candidate’s mouth.
The 2013 Candidate Experience Survey Report proves this out as well. Of those who had a great candidate experience, 80 percent had details of the next steps in the application process and 68 percent found it useful. As the candidate experience declined, so too does the proportion of people who were aware of those critical next step details.
That’s not good. So what should candidates expect from your organization?
Read the four things candidates should expect over at The Candidate Experience site.