This is it. The HR Technology Conference is off and running and, no surprise, I have a few observations about this year’s show so far.
I’ve been reading a lot about the new Apple Watch. As a consumer, it is an interesting device. Not one I’m going to get anytime soon but interesting, okay? I’ve done the smartwatch thing with the crowdfunded Pebble. It was cool. I liked having RunKeeper on my wrist, for instance. But the novelty of getting notifications and even responding to texts on a watch got old.
That’s also to say that I’m not really a watch person. I know some people are, though. Apple will probably sell a lot of them, but I’m not sure what the long term uptake on this new technology will be. I’m doubtful, overall.
What I’m less doubtful about is how all of these articles about how Apple Watch will change the enterprise are going to sound kind of silly a year from now.
I’ve seen a few people talk about the fact that they have (or don’t have) access to LinkedIn’s latest “thing that isn’t job searching”: LinkedIn Influencer. Now, like other business celebrities, you too can exert your influence on the multitudes of LinkedIn users. You create content on LinkedIn, LinkedIn’s algorithms hopefully share it far and wide, and then you become influential.
I won’t pick on LinkedIn too much — though I will note that if everyone is an influencer, no one really is — but it’s the same thing I’ve seen with other content syndication and non-paid writing gigs. You’ll get great exposure! Write for us often!
I’m not here to judge you if you want to write content for free. I know I have. But, I also mostly get paid to write. That’s important to me, I like doing it and I don’t worry too much about people who don’t get paid.
I am going to judge you if you have a poor strategy when creating content for somebody else, on their platform, for free, and all you hope to get from it is name recognition. The face of content is changing on the web but don’t be stupid about it. Here are five tips to make the most out of your digital content presence:
One last note: these rules will probably change tomorrow. That’s a problem because I actually wrote this post yesterday. What won’t change is this: ownership and control should always be in the back of your mind if you’re going to play this game. How do you continue to cut out the middle man and take your message directly to people who want to hear it while expanding that audience?
I’m on my fourth wedding ring (I’ve only been married once though). I’ve lost a lot of things really important to me (my favorite Portland Trail Blazers hat is in the back of seat pocket 17C on an American Airlines flight, if you ever find it), but the ring thing is always most embarrassing.
Personally, I’ve loved the feel of tungsten carbide rings since my buddy Sam got one when he married. So I got one too, from a traditional jewelry store. I lost that one a very short time later in the Columbia River just north of where I live now. I went to Zales to get a second one only to have it crack. Of course, I went back to them only for them to tell me I should’ve bought a protection plan (for a year old ring that was nearly as hard as a diamond?). Clearly, it was defective but they wouldn’t take it back.
Given that I had spent a few hundred dollars on rings and because my head was hot due to me not getting my cracked ring replaced, I searched for tungsten carbide rings online. And I found out my favorite retailer has them and they are a fraction of what I paid in the past. So after I lost some weight to the point where my ring no longer fit, I didn’t hesitate to go back to Amazon again for ring number four.
I honestly should’ve known better, too. I bought my wife’s engagement ring online in 2004, sight unseen. Why? Because the price was unbeatable, seller’s reputation was impeccable, and the return and resizing policy were awesome. Didn’t need any of that by the way because I nailed the purchase and size.
The reason I bring this up is because transparent pricing and availability is one of the last big disrupters in the enterprise software space. While businesses don’t necessarily shop like consumers (and that’s not necessarily a bad thing), the way that people are evaluating enterprise software is beginning to shift. I’ve heard of well-networked HR pros pulling RFP’s from other HR pros for the vendors they are shopping.
People always want to challenge me on this, too. People always negotiate big purchases! Really? Because the Costco Auto Program doesn’t exist. Because sites like Zillow don’t exist. Oh, and I guess Salesforce doesn’t just do this, right on their stupid website?
I’m not saying somebody is going to pull out their Amex Black Card and put their ATS purchase on it through a web portal (though, they could and they might in the future), but I am telling you that the RFP process is garbage and that someone is going to come in some day with all of your pricing in the region and demand the least lucrative deal on the planet.
And you’ll probably say yes, if only because you want to crack into the mind of an HR pro that comes to the table that prepared.
Laurie Ruettimann had a good post about this and the whole thing is worth a read. Here’s the pertinent quote:
But there is a new generation of human capital and HR professionals who have graduated from top-tier labor programs, have a strong relationship with their colleagues in finance and procurement, and will start evaluating human resources technologies differently. And there are new sales and marketing professionals who have stopped condescending to their clients and now assume that human resources professionals are “educated buyers” with a greater understanding of how technology works.
Someone in your segment will dictate the cost of transparency and availability. If you’re not enabling your buyers to make better purchasing decisions, someone else is. Either that or information availability for buyers about the market is already well beyond your expectations.
Personally, I’m just glad I don’t have a wife who knocks me every time I lose, break, or grow out of a ring.
For the last few years, one occasion has marked every summer: an email from HR Technology Conference co-chair Bill Kutik asking me, almost too politely, to post something about the show and to give you a discount code. So if you came here for the $500 off discount code, go ahead and use REHAUL13 (all caps) when you register. I don’t get anything for it, unfortunately.
Now why should you attend the conference this year?
Well, if you have never been and you’re interested in HR technology, this is a conference you have to experience at least once. It’s a show, in every sense of the word, for those affected by HR technology.
That’s not to mention that Las Vegas should be the permanent location of the show and you can’t legitimately reason with me on this point. The fact that you don’t have to go to Chicago and pay a pretty penny a night for a hotel strangely isolated from one of America’s largest cities is the big selling point. If you want to stay at the conference hotel, great. But if you don’t, there are plenty of other great options close-by plus great nighttime entertainment of all stripes.
What I continue to enjoy about the conference are the collection of people I end up seeing again or meeting for the first time at this conference. That, along with the content at the conference, has noticeably improved every year for the last four.
If you have already gone, especially to these last few, you probably know what to expect and whether you’ll be coming. If so, I hope to see you there.
I would also be mistaken if I didn’t mention that this is Bill Kutik’s last run as co-chair of the conference and the first for Steve Boese, who will continue to take the conference to great heights.
Lastly, if that wasn’t enough, come a little early for HRevolution and get an up close, personal view of some of the movers and shakers in the space outside of the stuffy confines of the big show.
I can’t wait for Vegas and I hope to see many of you there. If you’ll be there, make sure to send me a note so we can high-five.