How-To: Using Social Media To Attract Employees

You could almost set a watch to it: every time I talk about social media for employer branding, someone wants some sort of tactical, useful information that they can use to get started on their efforts.

The nerve!

In all of my presentations, I try to include reasonable steps that companies can take to start exploring employer branding. There is only so much you can cover in an hour or so though so I needed something else.

My friend Chris Ferdinandi of Renegade HR has published an e-book called Culture Convo that does exactly that. It walks you through, step by step, everything you need to do to get started on branding your organization and attracting future employees.

I’ve read through it. I’ve talked to him personally throughout the development of the book about some of the concepts. It’s a solid piece of work with over 50 pages of tactical information along with a wealth of resources that Chris has created specifically to support the goal of getting employers online and talking. In it, you’ll learn about:

• What to talk about online
• How to sound like a human being rather than corporate PR pitchman
• Using photos and videos effectively
• Using tools like Twitter, Facebook and blogging
• What metrics you should be measuring
• What happens when someone says something you don’t like

All with real, hands-on advice and examples from some of the best companies out there already on social media.

Check out this free excerpt chapter (PDF) for a small taste of the goodness that lies inside the full book. And for the first week (until Friday midnight EDT), Culture Convo is just $19 (30% off). Easy money for a company or individual to start to explore the world of social media from a branding and candidate attraction strategy.

And you may be thinking I’m doing this for the Benjamins (you can become an affiliate if you like and make money on a per sale basis). I’m not getting a dime of kickback for your order though. I love this book and I’ll be sharing it with others when they ask to pick my brain on getting started in social media.