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Generation Lance


If you’ve been around marketing long enough, you hear something about generational differences once every few seconds. Ditto for HR.

There’s all kinds of studies that generally seem to separate our current population into six big groups of generations:

  • Greatest generation
  • Silent generation
  • Baby boomers
  • Gen X
  • Gen Y (or Millennials)
  • Gen Z

Lots of people have heard about these.

Now, there’s even more precise micro-generations. There’s Generation Jones, a sort of in between group of Baby Boomers and Gen Xers.

There’s also now The Oregon Trail Generation, which is special because it covers when I was born, the cusp between Gen X and Y.

But you know, it’s not a perfect description of me. Yeah, it’s closer than Gen X or Gen Y but let’s really nail this.

I’m creating a micro-micro-generation that more accurately describes my qualities. I’m calling it Generation Lance. It’s a micro-generation of The Oregon Trail Generation which is a micro-generation on the cusps of Gen X and Gen Y.

How do you know if you’re in Generation Lance? It’s easy:

  • Born in late October in 1981 between 11:04 and 11:06 AM
  • Grew up in a small suburb and then moved to a bigger suburb of Portland, Oregon
  • Went to a state school that was about as far away from home as possible without leaving the state
  • Got married between 23 and 25, had a kid at 33
  • One cat
  • Homeowner with two TVs
  • Gym member but goes inconsistently
  • Works for a marketing agency after working in HR and writing
  • Most frequently reads Deadspin, Reddit, and Slate
  • Name is Lance Haun

I feel really confident in this profile I’ve built for my micro-micro-generation, but if you have more questions about it, I’m happy to do some consulting work for your organization for a few hundred dollars an hour. After identifying member(s) of this generation, I can help you build a more complete persona through surveys and personal interviews.

This is really the next big thing in marketing and HR. Get on this train now so you don’t miss it.

By Lance Haun

Strategy for The Starr Conspiracy. Former HR pro. Portland guy (Go Blazers!) and WSU alum (Go Cougs!). I get to write about what I want here.

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